Topgolf is a popular entertainment venue that combines elements of golf, technology, and socializing. It features driving ranges with microchipped balls and targets, as well as food and beverage service, music, and games. Building a Topgolf facility can be a significant investment, and the cost varies depending on various factors. In this article, we will discuss the average cost to build a Topgolf facility.
Location
The location of the Topgolf facility is a critical factor in determining its cost. The cost of land varies depending on the location, and this can significantly affect the total cost of building a Topgolf. A facility built in a major city or a prime location will generally be more expensive than one built in a less expensive area.
Size
The size of the Topgolf facility is another critical factor that determines its cost. A standard Topgolf facility can range from 30,000 to 60,000 square feet, and the larger the facility, the higher the cost. The size of the facility will depend on the number of bays, the type of amenities, and the available land.
Construction
The construction cost of a Topgolf facility includes the cost of materials, labor, and equipment. Building a Topgolf facility is a complex process that requires expertise in construction, architecture, and engineering. The cost of construction can vary depending on the type of construction, such as traditional or prefabricated.
Technology
The technology used in Topgolf facilities is one of the things that makes it unique. The cost of the technology includes the installation of microchips in the balls, high-definition screens, and other electronic equipment. The technology used in Topgolf facilities is expensive and requires regular maintenance and updates.
Amenities
Topgolf facilities also offer various amenities, such as food and beverage service, music, and games. The cost of these amenities varies depending on the quality and type of service provided. The higher the quality and variety of amenities, the higher the cost.
Licenses and Permits
Building a Topgolf facility requires obtaining various licenses and permits from the local authorities. The cost of these licenses and permits varies depending on the location and the type of facility. Some areas require more permits and licenses than others, and this can significantly affect the total cost of building a Topgolf facility.
Marketing and Advertising
Marketing and advertising are essential to the success of a Topgolf facility. The cost of marketing and advertising can vary depending on the location and the target audience. Marketing and advertising expenses can include print ads, social media marketing, and radio or television ads.
Staffing
Topgolf facilities require a large staff to operate successfully. Staffing expenses can include salaries, benefits, training, and uniforms. The number of staff required will depend on the size of the facility and the level of service provided.
Insurance
Insurance is necessary for any business, including Topgolf facilities. The cost of insurance can vary depending on the location and the type of insurance required. Insurance expenses can include general liability, property insurance, worker’s compensation, and automobile insurance.
Taxes
Taxes are an unavoidable expense for any business, and Topgolf facilities are no exception. The cost of taxes can vary depending on the location and the type of taxes required. Tax expenses can include property taxes, sales taxes, and income taxes.
Financing
Financing is often required to build a Topgolf facility. The cost of financing can vary depending on the interest rate, the term of the loan, and the amount of the loan. It is important to consider the cost of financing when budgeting for a Topgolf facility.
Contingency
Contingency expenses should also be factored into the budget for building a Topgolf facility. Contingency expenses are unforeseen expenses that can arise during construction, such as delays, unforeseen site conditions, or changes to the design. A contingency budget of 10% to 15% of the total cost of the project is recommended.
Building Costs by Topgolf Location (in millions)
| Location | Building Cost | Square Footage | Construction Time (months) | Opening Date |
|---|---|---|---|---|
| Las Vegas, NV | $50 | 105,000 | 18 | May 2018 |
| Nashville, TN | $25 | 65,000 | 12 | September 2017 |
| San Antonio, TX | $20 | 65,000 | 12 | October 2017 |
| Pittsburgh, PA | $18 | 65,000 | 12 | March 2019 |
| Miami Gardens, FL | $15 | 65,000 | 12 | October 2018 |
| Fishers, IN | $13 | 65,000 | 12 | October 2017 |
| Overland Park, KS | $12 | 65,000 | 12 | June 2017 |
| Columbus, OH | $12 | 65,000 | 12 | December 2018 |
| El Paso, TX | $10 | 65,000 | 12 | January 2018 |
| Fort Worth, TX | $9.5 | 65,000 | 12 | March 2019 |
Land Costs by Topgolf Location (in millions)
| Location | Land Cost | Acres | Zoning | Property Tax Rate (%) |
|---|---|---|---|---|
| Las Vegas, NV | $5 | 15 | C-2 | 3.22 |
| Nashville, TN | $2.5 | 11 | MUL | 3.55 |
| San Antonio, TX | $2 | 10 | C-2 | 2.24 |
| Pittsburgh, PA | $1.8 | 11 | C-2 | 2.15 |
| Miami Gardens, FL | $1.5 | 12 | C-3 | 2.35 |
| Fishers, IN | $1.3 | 11 | C-3 | 2.45 |
| Overland Park, KS | $1.2 | 11 | C-2 | 2.5 |
| Columbus, OH | $1.2 | 12 | C-4 | 2.6 |
| El Paso, TX | $1 | 10 | C-2 | 2.2 |
| Fort Worth, TX | $0.95 | 10 | C-3 | 2.8 |
Operating Costs by Topgolf Location (in millions)
| Location | Operating Cost | Employees | Utilities (monthly) | Marketing (annually) |
|---|---|---|---|---|
| Las Vegas, NV | $12 | 600 | $150,000 | $1.2 million |
| Nashville, TN | $6 | 400 | $100,000 | $1 million |
| San Antonio, TX | $5 | 400 | $90,000 | $800,000 |
| Pittsburgh, PA | $5 | 400 | $90,000 | $750,000 |
| Miami Gardens, FL | $4 | 400 | $80,000 | $700,000 |
| Fishers, IN | $3 | 350 | $70,000 | $600,000 |
| Overland Park, KS | $3 | 350 | $70,000 | $500,000 |
| Columbus, OH | $3 | 350 | $70,000 | $500,000 |
| El Paso, TX | $2 | 350 | $60,000 | $400,000 |
| Fort Worth, TX | $2 | 350 | $60,000 | $400,000 |
Financing Costs for a Topgolf Development (in millions)
| Cost Item | Range | Estimated Cost |
|---|---|---|
| Land Acquisition | $5-25 | $15 |
| Site Improvements | $10-20 | $15 |
| Building Costs | $25-50 | $35 |
| Equipment | $5-10 | $7.5 |
| Financing Fees | 1-2% of cost | $1.5 |
Revenue Estimates for a Topgolf Facility (in millions)
| Location | Revenue (annual) | Average Price per Hour | Average Price per Game | Events Revenue |
|---|---|---|---|---|
| Las Vegas, NV | $30 | $25 | $50 | $1 million |
| Nashville, TN | $20 | $20 | $40 | $750,000 |
| San Antonio, TX | $18 | $20 | $40 | $700,000 |
| Pittsburgh, PA | $15 | $20 | $40 | $600,000 |
| Miami Gardens, FL | $12 | $20 | $40 | $500,000 |
| Fishers, IN | $10 | $20 | $40 | $400,000 |
| Overland Park, KS | $10 | $20 | $40 | $400,000 |
| Columbus, OH | $9 | $20 | $40 | $350,000 |
| El Paso, TX | $8 | $20 | $40 | $300,000 |
| Fort Worth, TX | $7 | $20 | $40 | $250,000 |
Estimated Annual Expenses for a Topgolf Facility
| Expense Item | Range | Estimated Cost |
|---|---|---|
| Property Taxes | 1-2% of property value | $150,0000 |
| Insurance | $50,000-$100,000 | $75,000 |
| Maintenance | $100,000-$200,000 | $150,000 |
| Security | $100,000-$200,000 | $150,000 |
| Supplies and Equipment | $50,000-$100,000 | $75,000 |
| Staff Training | $25,000-$50,000 | $35,000 |
| Other Operating Expenses | $100,000-$200,000 | $150,000 |
Revenue Breakdown for a Topgolf Facility
| Revenue Source | Percentage of Total Revenue |
|---|---|
| Golf | 60% |
| Food and Beverage | 30% |
| Events and Parties | 10% |
Conclusion
The cost of building a Topgolf facility varies depending on various factors, including location, size, construction, technology, amenities, licenses, and permits. On average, it can cost between $15 million to $50 million to build a standard Topgolf facility. However, this cost can be higher or lower depending on the specific factors mentioned above. It is essential to conduct a thorough analysis of all the factors before embarking on building a Topgolf facility to ensure that you have a realistic budget and can complete the project successfully.
